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LA ads 'seek to re-gay HIV'

A new HIV campaign is targeting gay men in Los Angeles with the stark phrase: 'HIV is a gay disease'.

With the message and tag line 'Own It. End It', the LA Gay and Lesbian Center says it is trying to reach HIV-complacent gay men.

The ads have stunned gay and HIV charities who recall the early years of the epidemic when anti-gay rhetoric was used and homophobic stigma was loaded onto the gay population.